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How to do Digital Marketing in the Age of Privacy?

Data plays an important role in digital marketing.However, as privacy standards tighten, it is more essential than ever to adapt to new data collection and management techniques.It can be difficult to distinguish out from the industry and attract customers with

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Audience in Digital Realm: Bots or Real?

Elon Musk’s “Twitter spat” about spam bots ended in a deadlock. However, the protracted controversy highlighted a more significant issue that plagues marketers: How much of the audience being targeted is real? It can be laborious to review each influencer

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