What precisely is voice search? Simply said, voice search is when someone uses their smart speaker or built-in smartphone assistant to look up content. The most well-known ones include Microsoft’s Cortana, Google Assistant, Siri, and Alexa. However, voice-based searches will perceive content differently than conventional search queries do. Voice assistants search for condensed informational nuggets that can briefly and succinctly answer a user’s question. Because of this, voice search SEO necessitates a particular concentration.
You must keep up with the expanding trend of voice search
Voice search probably won’t take over all of the search traffic at once. However, as a content creator, you should anticipate that consumption figures for sectors like eCommerce, services, cuisine, small enterprises, news, education, and travel will keep rising. It’s unlikely that voice search will completely replace all other online traffic at once. The consumption estimates for industries like eCommerce, services, food, small businesses, news, education, and travel will likely continue to climb, therefore as a content provider, you should plan accordingly.
1. Include dialogue- and answer-based content
Natural Language Processing (NLP) is used by all of the major smart speakers and assistants to decipher the tone of users’ search queries. NLP, to put it simply, strives to respond to search queries with content that mirrors the tone of voice a person used when searching.
Therefore, if someone is looking for:
- What transpired in Game of Thrones with the Night King?
- What nearby pizzeria is the best?
- Leonardo DiCaprio won an Oscar when?
NLP will seek answers that are succinct and well articulated. Voice assistants will not be able to understand your information if it is written too fragmentarily, like a novel.
2. Add structured markup information to each paragraph to identify it.
You may make it simpler for search engines to understand your information by using structured data markup. You can provide information about the article, the review’s rating, and more. Additionally, this data enables you to get rich snippets in Google search.
3. Featured Snippets Content Optimization
So, by this point, you’re undoubtedly wondering: How do I persuade Google to spotlight my content?
Sadly, there isn’t just one set recipe for this. We are aware that Google considers a variety of factors when determining which material is highlighted.
Some of those signs are as follows:
- Rich in information paragraphs that elaborate on a certain query.
- Lists that improve the text beneath a subheading.
- HTML tables are used to organize technical content.
- Highlighted text with the help of tags like bold and italic.
- Writing content in several portions with incredibly rich and pertinent material is the quick solution. Don’t only consider writing; consider how your material responds to inquiries.
4. Create detailed content that includes numerous long-tail keywords.
Speaking of responding to inquiries. Long-tail keywords and in-depth content are essential when discussing voice search SEO.
Both are effective ingredients for a successful voice search.
The more you concentrate on producing authoritative material, the more Google will be able to comprehend the depth of your sharing.
Here are some pointers for giving your material more depth:
To delve further into a topic, use numerous subheadings. Make a list of all the questions you want to address in your post, and then use that list as the basis for your content.
Give users access to a Table of Contents so they may quickly find the area they need. Pay attention to shorter content bits that offer in-depth information.
Adopt voice search SEO right away.
As you can see, optimizing your content for voice search isn’t that tough. It also resembles optimizing your content for overall SEO goals.
The only significant distinction is that search engines encourage you to make your material extremely focused. Instead of lengthy paragraphs, the focus is on content snippets.
Here is an overview of what we discovered:
Writing in a conversational tone can help it better reflect the user’s voice search query.You can designate a section of your material that is voice-friendly using structured data markup.
Featured Snippets are used by voice assistants to respond to user inquiries. If you write in-depth content that is meticulously organized, you’ll obtain higher results.
Do you have any inquiries concerning voice search content optimization? Leave questions in the comments!