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Writing Winsome Welcome Emails for Your Subscribers

A welcoming e-mail is the first thing your subscribers will receive after they show interest and subscribe to your website. When done correctly, they can make a lasting impact and prepare your subscribers for future communication. If that adage is

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Watch Out For These Brands: Amazon and Flipkart

In this article, we will be discussing how Flipkart and Amazon are taking the share of digital brands to know the depth of consumer purchase behavior.  In India, e-commerce has grown at a rapid pace in the previous 4-5 years.

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Heinz Made the Slowest Website on Earth!

So, recently, Heinz pulled a publicity stunt where it asked fans to wait 57 minutes for a reward! Bizarre? No! Brilliant Branding? Yes! Name one more boring thing than waiting. We bet you cannot wait for about an hour for

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Therapy: No, IKEA: Yes

What is IKEA known for? Furniture? No. In the marketing world, IKEA is known for its creativity. A few days back, the Swedish store launched its love manual where the furniture giant targetted its most promising customers- “couples”. Don’t believe

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