Some enterprises have created milestones in the sands of time. They have bridged the gap between idea and innovation and they have done so many things right. But, what were those things? Was success sheer luck for these entrepreneurs or did they give their 200% while prioritizing customer demand in a volatile market? Curious? Let’s dive into these remarkably inspiring brand stories to inspire your entrepreneurial spirit from the core.
Apple Inc. is a garage startup. It had its genesis in the lifelong dream of Stephen G. Wozniak to build his own computer. From 1975 when the company launched itself as the first successful personal computer company, till now, Apple has come a long way, and now it has become synonymous with luxury in technology. Why is popular? Well, its secret is taking a risk instead of mindlessly following trends.
Founded in 1995, Google is a relatively young brand. Initially, it was named Backrub, but after a quick change of name, Google’s popularity skyrocketed past the competition and delved into the popular vernacular. What’s Google’s secret ingredient? It’s an emotional impact. Google used this Parisian Love story which is a three-act story where we presume a young man Googling his French adventure starting at studying abroad, then falling in love, and then starting a family.
Old Spice was the OG in the 1970s and 80s, however, the brand goes way back to the 1930s. The founder, William Lightfoot Schultz chose a nautical theme for the brand and throughout the years, the brand has used colonial sailing shops as a motif. The only challenged that Old Spice faced is staying relevant to a younger generation and it overcame the notion with the all-time hit tagline: The man your man could smell like. Now that’s what creativity is all about!
So, this was it! Wrapping it up, it can be derived that a strong brand narrative does so much more than inspire. It can also increase the value of your business manifold. Wondering how to tell your brand’s tale or want a narrative description for your ingenious ideas? Let our creative team at Yuved take care of your creative needs while you run your business with ease.
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