Internet marketing has penetrated people’s minds and enabled brands to believe the scope beyond conventional marketing ideas. With the inception of new-age technological advancements now and then, digital marketing has become an integral component of the marketing ecosystem. It helps budding brands to reach people and proves to be more inexpensive than billboard or brick-and-mortar advertising mediums. Why Digital Marketing is imperative for budding brands? Well, read on to find out!
Why Startups should invest their time and money in digital marketing?
- The style of marketing is creative, innovative, unique, and different
- Measurable results with definite KPIs
- Reduced marketing budget
- Enhanced brand awareness
- Measurable results
- Inexpensive customer acquisition and retention
The different types of digital marketing include the following
- Content marketing
- Viral marketing
- Influencer marketing
- Email marketing
- Social media marketing
- Moment marketing
- Affiliate marketing
- Search engine marketing
Visibility and flexibility of Digital Marketing
Internet marketing and branding are interrelated and interdependent. Branding is perpetual and digital marketing is all about connecting to customers. The marketing strategy in every business is embracing digital marketing. It has access to people to give a global brand image.
Internet campaigns and advertisements are the focus area. It is yielding exceptional results because they focus on exponential growth.
Penetration of digital marketing is 26% in 2019 compared to Rs 13,683 in 2020, crore in 2018. The digital marketing industry showed a hike of 235 and is compounded annually between 2018 to 2020. However, the anticipated growth statistics of internet marketing is 27% in the current year.
Internet marketing will grow to 27.4%CAGR by the end of 2025. E-commerce has the highest share of 71.0 billion U.S dollars in 2024.The statistics and the graph of internet marketing keep on growing invariably.
We should understand that internet marketing is more than just creating ads. The above statistics confirm that digital marketing is going to collaborate with customers from all over the world.