Snapchat is more than just a platform for sending silly selfies and disappearing messages. In fact, it has become a powerful tool for businesses looking to connect with their audience and promote their products or services.
Snapchat was launched in 2011 as a mobile app that allows users to send photos and videos that disappear after they have been viewed. It quickly gained popularity among young people, and today it has over 280 million daily active users.
One of the unique features of Snapchat is its emphasis on real-time, ephemeral content. This means that businesses can use Snapchat to share timely updates, behind-the-scenes looks, and exclusive offers with their followers. This can help to create a sense of urgency and encourage people to engage with the content before it disappears.
Another advantage of Snapchat for businesses is the platform’s strong emphasis on visual storytelling. With features like filters, lenses, and stickers, businesses can get creative and use Snapchat to showcase their products and services in a fun and engaging way.
In addition to creating and sharing content, businesses can also use Snapchat’s advertising tools to reach a larger audience. The platform offers various ad formats, including sponsored lenses, filters, and Snap Ads, which can be targeted to specific demographics and interests.
Snapchat also has a feature called “Snap Map,” which allows users to see what is happening in real-time around the world. This can be a useful tool for businesses looking to connect with their audience on a local level and promote events or special offers.
Overall, Snapchat is a versatile platform that can be used by businesses to connect with their audience, promote their products and services, and share engaging content. Whether you’re a small business looking to reach a local audience or a large corporation looking to connect with a younger demographic, Snapchat is worth considering as part of your social media strategy.
10-step guide on how to set up Snapchat for your business
- Download the Snapchat app from the App Store or Google Play Store and create a personal account.
- Once you have set up your personal account, go to the settings menu and tap on “Create a Business Profile.”
- Follow the prompts to set up your business profile, including entering your business name, website, and contact information.
- Take some time to customize your business profile, including adding a profile picture and bio. This is your chance to introduce your business to potential followers and give them a sense of what you do.
- Connect your business profile to your social media accounts, if desired. This will allow you to cross-promote your Snapchat content on other platforms and drive traffic back to your Snapchat account.
- Explore the various features and tools available on Snapchat, including lenses, filters, and stickers, to see how you can use them to showcase your products or services.
- Start creating and sharing content on your business profile. This can include behind-the-scenes looks at your business, promotional offers, and updates on new products or services.
- Use Snapchat’s advertising tools to reach a larger audience. You can create sponsored lenses, filters, and Snap Ads to promote your business to specific demographics and interests.
- Engage with your followers by responding to comments and direct messages, and encourage them to share their own content related to your business.
- Monitor the performance of your Snapchat account and adjust your strategy as needed. This can include experimenting with different types of content, targeting different demographics, or adjusting your frequency of posting.
By following these steps, you can effectively set up and use Snapchat to promote your business and connect with your audience.
Use cases of businesses achieving success using Snapchat
There are many examples of businesses achieving success using Snapchat. Here are a few examples:
- GrubHub: GrubHub, a food delivery service, used Snapchat to promote its brand and drive sales during the COVID-19 pandemic. The company created sponsored lenses and filters that allowed users to virtually “try on” different food items, such as pizza and tacos. This campaign generated over 50 million impressions and resulted in a significant increase in app downloads and sales.
- Michael Kors: Fashion brand Michael Kors used Snapchat to promote its fall collection and drive traffic to its website. The company created a sponsored lens that allowed users to virtually try on different outfits from the collection and then click through to purchase them on the website. The campaign generated over 35 million impressions and resulted in a significant increase in website traffic and sales.
- Old Spice: Old Spice, a men’s grooming brand, used Snapchat to promote its new line of body washes. The company created sponsored filters that allowed users to virtually “try on” different scents and then click through to purchase them on the website. The campaign generated over 15 million impressions and resulted in a significant increase in website traffic and sales.
These examples demonstrate how businesses can use Snapchat’s visual and interactive features to promote their products and drive sales. By creating engaging content and leveraging Snapchat’s advertising tools, businesses can effectively reach and connect with their target audience on the platform.