While social has become the new cool and physical marketing channels have moved to the digitized ecosystem, here are some leading social media marketing strategies to uphold your brand image in the competitive landscape.
There are about 4.5 billion people active on social media. You might not realize it but with over 53% of the world’s population on social media, it becomes critical for your business to have an effective social media strategy. Undoubtedly social media sites had quite a fan base even before the inception of a global pandemic, but when the COVID-19 chaos struck enterprise infrastructures, having a robust and agile social media marketing strategy became indispensable for brands out there. Bolstering conversions and hiking ROI has become invariably and implicitly proportional to keeping up with the social media marketing trends and here are 10 social media trends that are going to be huge in 2022. Want to attract retain and inspire your social folks with effective marketing strategies? Read on to find out more!
1 Believe in video content supremacy
The social media audience absolutely loves short-form vertical videos like the ones in TikTok and reels. Video content is here to stay and if you want to bridge the gap between being a business and being a brand, then video content can help you get there. Do you know that in a single year the time that users spend on Facebook and Live broadcasts has quadrupled and video content is gaining momentum reinforced by brand new shopping capabilities? So, if you want to tap into the advantages of social media marketing for businesses, ensure to connect with your audience at a deeper level by creating relatable and catchy videos.
2 Invest in Influencer marketing to build trust
Stats show that the overall market for influencer marketing was worth $13.8 billion in 2021 and the numbers are expected to rise. When the creator economy is in the boom, inclining towards influencer marketing strategies can be an exceptional idea to spread brand awareness and build trust. Instead of spending time, effort, and money on an extensively planned social media marketing strategy, brands are focusing on working with influencers to target audiences and increase their brand credibility.
3 Create snackable content
The modern customer is smart. Time is money and no one wants to watch long clips or read lengthy posts. Customers love short, crisp, and snackable content and social media attention span happens to shrink with time. If you want to go viral, you need to create eye-catching, informative, intriguing posts that can capture your audience’s attention within a snap. To keep up with the trends, create short yet engaging content like reels, infographics, GIFs, memes, etc.
4 Deploy Analytics to run the show
The social media landscape is utterly unpredictable. Although many forecasted trends are expected to conquer sales through social media channels, marketers need to focus on the dominance of metrics to analyze where their social media campaign is going.
5 Understand the trend lifespan for each post
For every post, there is a trend life span. Whether you are talking about the Instagram reels or any other social media post, you cannot expect one post to be viral forever. To increase your trend lifespan, use shoutouts, reposts, and follow the dollar 80 strategies for better engagement. Boosting posts can be certainly a great way to get traffic, however, if you want to lure in more customers into your sales funnel, work on increasing the trend lifespan of each post.
6 Harness the power of paid social
Almost 40% of respondents claimed a substantial decline in their organic reach without paid ads. Paid advertising is a powerful way for enterprises to increase business outreach and get more audience for their content. Creativity and content can work in synchrony on social media and when you pair them with paid ads, it can be your head start to success.
7 LinkedIn marketing for more authority
Recently, LinkedIn rolled out its creator mode which has proved to be much more than a simple tool. It has become a medium for encouraging and supporting businesses and professionals to post more original content and amplify brand presence as a content creator. So, even you can dive into LinkedIn for more brand authority.
8 Fabricate AR/VR experiences for more engagement
2022 is expecting to witness a sharp spike in the adoption of cutting-edge techniques like AR and VR. As social media platforms continue to expand, audiences will demand a more engaging experience, and AR/VR can make it happen by instilling a hyper-realistic quotient.
Conclusion
The ramifications of the social reform have been quite surprising. Some brands manage to get viral whereas others still live in the oblivion of social media. Coping up with the trends has been quite a task, but personalization is the key. The average social media usage per day in 2021 amounted to about 145 minutes per day, so if you want to increase your outreach or stay connected with your potential prospects, creating interesting and relevant content is the need of the hour.
With the rise of native-aligned social media spaces and creative platforms, there has been immense growth in business opportunities. People access social media for a bewildering range of reasons. But, as your customers are glued to their screens, leveraging the best of social media strategies with a professional social media marketing agency is indispensable? Searching for one? Get in touch with Yuved Technology now.