Do you want to make sure that your customers can find you online? Then you are going to need a thorough Keyword Analysis. Keywords are at the heart of any effective SEO campaign. After all, they help your website to appear in front of your target audience.
One of the greatest methods to increase your chances of having a successful digital presence is to target relevant, competitive, and “high intent” keywords.
Today, we are going to walk you through the basics of keywords, so you can learn and upgrade your SEO.
What are keywords?
A single word or phrase that searchers enter into the search queries is known as a keyword. Digital marketing agencies select keywords and use them to create content and optimize their web pages as part of their SEO strategy.
What is Competitor Keyword Research?
It is a process through which you understand who your competitors are and what specific keywords and pages drive traffic. Researching your competitor’s keywords is an excellent strategy to gain an advantage over it. If you develop more interesting content then it will help you to rank your pages.
How to Do a Competitor Keyword Analysis?
If you have already done your keyword research, you may analyze to get the most out of your target keywords. Read on to learn more about competitor keyword analysis.
Find Your Competitors
Online search competitors are different from local business competitors. Their websites rank for the same or the same type of keywords as your website. The first stage in competitor keyword research is to determine where you stand against your competitors.
Research The Competition
Suppose your website is new and you are struggling to find out your competitors, use third-party tools. You can perform a thorough competitor analysis to find out what other key players in your industry are doing.
Compile a List of Competitor Keywords
At least one competitor has most certainly mastered a specific content type or platform better than you. That’s OK, but you must learn from it to prevent being left behind. That’s why gathering competitor keywords by using different tools is essential for a unique content strategy.
Use the filters to uncover the untapped potentials of your competitor keywords to tailor your findings. Then, export a ready-to-use spreadsheet with the most important information. By using different tools you can hold your competitor’s keywords and pages that rank the highest.
Organize Your Results
Begin with properly analyzing your competitor’s keyword list, then proceed with the below steps.
- Dive through the statistics for high-competitor keywords, and save them. When you initially start, ranking for competitor keywords can be grueling, but later they can bring you better results with their high search volume.
- Cross-check the keywords that your competitors use and remove those that aren’t relevant to your business.
- Emphasize keywords with greater domain and trust authority. These might be viable options to examine.
- Examine the SERPs for each highlighted keyword. Pay close attention to the keywords that your competitors rank higher for.
In a nutshell, keywords, and keyword research matter a lot. Why? Because they aid you to reach your customers at the time when they are searching for your offered product/ service/ information. Whether you want to gain more visibility across major SERPs or you are scouring the internet for driving better ROI and more conversions, thorough keyword research can be a win-win to outshine your competitors.