Simply put, SEO stands for “search engine optimization”, it refers to the process of updating an individual’s website and increasing their visibility. When customers search through Google or Bing for products and services relevant to your company, SEO may help you enhance the exposure of your website. The more exposed your website is in search results, the more probable it is to attract attention and bring in new and existing consumers. Every day billions of individuals do searches, therefore SEO becomes an integral part of digital marketing.

Domain Authority (DA) is a tool defined as a search engine ranking indicator. It is established by Moz that evaluates a website’s propensity of ranking on search engine results pages (SERPs).

Page Authority (PA) is a Moz metric that evaluates how well a page is likely to do in search engine results pages (SERP).

Keywords are words that are considered concepts, themes, and topics that define the subject of your blog posts or articles. These are the words, questions, and phrases that individual types in search engines to look for products or services online, which is most commonly known as “search queries” in SEO. If you compress everything on your website – all photographs, videos, writing, etc. – to fundamental words and phrases, these are your major keywords.

The act of analyzing frequent phrases, topics, or terms that people are more likely to Google and strategically including them in your material so that they rank higher on a search engine results page is known as keyword research (SERP).

Search engine marketing (SEM) is a digital marketing strategy that is used for boosting a website’s visibility in search engine results pages (SERPs).

Social media optimization (SMO) refers to the usage of social media platforms to manage and expand a company’s brand value, message, and its online presence. It is a digital strategy to raise brand awareness of new products and services, increase engagement with the consumers and neutralize the informational platform by sharing facts and figures.

A backlink is a process that interlinks two websites from one another for better visibility and engagement. Incoming or inbound connections are what they’re called. Backlinks are created by connecting to other websites. These links from other domains will take you to your landing page. Backlinks are similar to obtaining “a vote” or “a bonus point” for a website.

E-A-T stands for Expertise, Authority, and Trustworthiness. It is one of the benchmarks that Google considers while evaluating the overall value of a webpage.