Moving towards and past the tech doors of branding- Digital branding to aid you to leap beyond the conventional confinements of marketing.
A brand without a digital presence is like a car without fuel. It’s not going to get anywhere. The outmoded “analog” branding is still prevalent, but in the world of automatic cars, analog branding will be no better than the horse and buggy analogy. Currently, businesses need a diversified range of digital branding strategies to robustly cement their real-world presence.
There are about 4.57 billion active users currently. That is 59% of the planet’s population. Undoubtedly reaching all the people is quite impossible, but the possibility is far greater online than with any conventional branding strategy. The pandemic has made clear that in today’s tech-driven world, developing and sustaining an effective brand online is crucial, and here is all the information that you might need on digital branding.
What is digital branding?
Typically, a digital branding strategy is all about how you communicate your brand’s identity to consumers online to increase your sales and loyalty. In the tech-driven marketing landscape, the online image is the only image for brands. Therefore, online reputation management along with effective digital branding is crucial for brands to perform competitively within a given market and develop their unique brand personality in front of their customers.
Why is it important to have a digital branding strategy in place?
An enterprise without a brand image is like a person without any personality- BORNING. But what if we tell you that your company can have anything like the personality of a friendly superhero helping others? People will trust your brand and form a long relationship with your brand image.
A huge proportion of consumers have asserted that trust is the leading factor in determining their purchasing decisions. By building a consistent and trustworthy brand image, brands can ensure that consumers can stay loyal and advocate for their brand. In addition to gaining customer trust, creating an effective digital brand image can:
- Boost sales
- Increase the brand value
- Lower employee turnover
- Increase your perceived brand quality
- Maximize revenue
Best Practices for Digital Branding
Globally recognizable brands like IKEA, Netflix, Apple attribute some of their success to their creative digital marketing strategies. The smartphone audience has taken over the internet. People are swarming on major SERPs to find results relevant to their search and in a world where technology is constantly moving and shaking, these best practices for digital branding can help you to sustain your business in the high-octane digital spectrum. Dive in!
1 Make your brand user-centric not ROI-centric
Who is going to buy what you sell? Without your audience, you don’t have a brand. Understanding what your audience wants can directly convert into what you sell. Segment your audience, analyze the market interests and demands and harness the power of intent data to create buyer personas.
Also, analyze who are your competitors, what are they doing now and how can you benefit from the prevailing market opportunities. Post pandemic, brands must know that now isn’t the time to reinvent the wheel, instead, it is the time to take advantage of what’s already available. Perform thorough competitor analysis, and create a branding strategy by listening to what your target audience wants.
2 Search engines love the uniqueness
Starting from unique content to images and graphics, everything unique falls in the nice-list of Search engine algorithms. Creating a brand is just like raising a baby with a unique personality. When you start from scratch, specify a USP. Determine what does your brand offer that no one else can, opt for search engine optimization, blend in your creativity with elaborate market research, eliminate the plagiarized content or ideas and create your digital brand image on the cornerstone of authenticity and uniqueness.
3 Rank better to be a trustworthy brand
The second page of Google is deserted enough to hide a dead body. Have you ever visited the second page of major SERPs, even when you are searching desperately for something? Well, ranking on Search engines is instrumental to make your brand image better. This can establish your business as a renowned name and drive more traffic to your site. SEO is a digital marketing strategy that can be applied for digital branding as well. Use the right keywords with more search volume, use engaging content and use the best SEO strategies to make your website rank higher on search engines for a better digital image.
4 Social media to spread the word
Brands nowadays live on social media. The smartphone audience is glued to their screens and people spend a huge portion of their day scrolling across their newsfeed. Social media has become so imperative that memes are the new news culture. When everyone is going social, how can you refrain from making your brand a popular social media name? Use SMO and SMM to spread brand awareness for your brand across social media channels. Show your inventive side, post regularly, or opt for a social media optimization company and stay connected with your target demographics without any setbacks.
5 A cohesive branding design is valuable
How is your audience going to remember your brand? Marketing works on creating a subconscious judgment of a brand in front of consumers within the first 90 seconds of interaction. When you design a cohesive brand strategy, you will more likely spend less money on advertising and create a positive brand perception while driving more sales revenue.
To do so, for one you must establish a visual branding identity for your brand element. Note that the visual identity elements exist far beyond the four pillars of textures, backgrounds, and icons. Amalgamate these basics with a creative brand design, and you will be all set for your success journey.
6 Optimized content for better conversions
What message do you want to convey to your target audience and how will your audience understand what you want to communicate? Your content represents your brand’s voice and it encompasses how your audience views you.
The key is not to restrict yourself to one digital channel as your audience will struggle for reaching you. A successful content marketing strategy should stimulate the interest of your customers in your brand and get them excited about the products or services that you offer.
With the right branding message, tailored content helps to build trust between the user and brand, and seeks to establish long-lasting relationships. While digital marketing is all about introducing your customer to your branding, digital branding through content aims at keeping your customers interested while transforming one-time users into die-hard fans.
Content is that treasure that can be harnessed to bring immense value and conversions to your brand, so be very careful with your content marketing strategy.
7 Organized topic clusters to create a better web page experience
Before you jump into the high tides of digital branding, ask yourself how well are you achieving your goals? And if you aren’t staying on the top of KPIs, what are your branding strategies to get there? Setting KPIs is a brilliant way to keep your strategies on track and achieve clear quantitative objectives.
Set goals that can decipher your brand’s performance within the context of your target audience, strengths and weaknesses, mission, vision, competitor analysis, market trends, and branding strategies. Take a look at your analytics and determine if you are matching, exceeding, or falling short on any of your KPIs.
Using the gathered information through your audit, revisit your KPIs, regroup and develop digital branding strategies. Compare the predictions with your achieved results, notice the influential shifts, and create your one-stop solution to digital branding. Still searching for a digital branding or digital marketing blueprint? Get in touch with Yuved Technology now!